Growth Marketing Strategist
About Me
I’m all about unraveling the mysteries of human behavior through data. I specialize in building customer-centric marketing programs by dissecting the customer journey, and translating user data into strategic online campaigns that transform leads into devoted customers.
Every client relationship begins with a simple yet vital step – understanding your goals, delving into your business objectives, exploring your market dynamics, and dissecting your competition. Let's embark on this journey together, tailoring strategies that not only meet but exceed your revenue targets.
Services
I build data-driven, go-to-market strategies that deliver outstanding ROI in customer acquisition, retention and engagement for B2C and B2B companies.
Digital Marketing Strategy
Lead internal teams and collaborate with 3rd-party agencies to craft a holistic digital marketing strategy that drives your business objectives. Expertise is in SEM, SEO, Influencer Marketing, Display, Affiliate Marketing, Streaming, and Social Media Marketing.
Campaign Management
Manage the planning, executing, tracking, optimizing, and analyzing of your marketing campaigns to achieve the best results for your business.
Data & Analytics
Provide reporting of digital advertising, website, email, and social campaigns. Deliver detailed analysis to optimize performance and increase ROI.
Email Marketing
Design behavior-based nurture email campaigns to guide prospects through the buying process.
Companies I have helped grow
Testimonials
Chris Enock / Former Manager at Improbable
“Her depth and experience in performance marketing is demonstrated in thoughtful campaigns across multiple channels, and in-depth understanding of LTV and its drivers. The impact of this is seen through smart optimizations and tweaks to get great results from CPA and CPC advertising..”
Walker Lockhart - Former Manager at Sugar Mountain Capital LLC
“Becca is a gifted digital marketing leader and strategist, and helped our team develop - from the ground up”
Sivan Shemesh - Collogue at LivePerson
“Rebecca managed to achieve significant results at LivePerson around website traffic, user conversion, user retention and onboarding. Rebecca is detail oriented, creative, a great project manager, and a personable communicator.”
Alex Biale - Collogue at Tapinfluence
“Rebecca kept everyone on track and focused on the right goals. In her first two quarters at TapInfluence, she led the charge in growing our inbound lead volume by 300%.”
Ben Smith - Colleague at eBay
“Rebecca is able to pro-actively offer solutions and strategies during uncertainty. She continually delivered results and went above and beyond in providing innovative and creative marketing strategies on every project.”
Tom Byun - Manager at LivePerson
“She's a true go-getter and master at juggling multiple projects and getting things done. She really dove into the details and led programs from concept to execution.”
Erin Smith - Colleague at Tapinfluece
“She has a talent for seeing business problems from every angle—she thinks ahead, perceiving and strategizing around potential roadblocks and inefficiencies from the start of a project so that they don't manifest and cause trouble once the work is already underway.”
McKenzie Riepen / Colleague at Sugar Mountain
“Her expertise in innovative technology, digital marketing, and analytics make her a dynamic individual whose skills and management style could be applied to any number of fields.”
